Utrecht, 15 February 2024 – The English-language strategic communications agency Narrative Labs has joined Only creative entrepreneurs. The agency positions itself primarily as a strategic partner in corporate communications for international B2B companies in various sectors, such as LeasePlan, Lipton Teas and Infusions, and Royal Schiphol Group. Narrative Labs will continue to operate under its current name from its office in The Hague.

Strategic communication around sustainability
Sam Lawley and Will Hodges founded Narrative Labs in early 2018 as a spin-off from Baxter Communications, an agency based in Hilversum. They, and the entire Narrative Labs team, are originally from English-speaking countries and have English as their mother tongue. Consequently, Narrative Labs’ services are uniquely tailored to strategic communication in English.

Narrative Labs aims to give a voice to high-impact brands and organisations, developing the right communication for all stakeholders. The agency specialises in four areas: communication on ESG & purpose, internal communication, thought leadership and the interim in-house placement of specialists. This expertise enables Narrative Labs to produce corporate reports and strategic stories, while also offering services in executive profiling. Importantly, sustainability is a common thread throughout all content.

Frans de Vries, CEO of Only creative entrepreneurs: ‘Narrative Labs is a wonderful strategic addition to the network we’re building. With its unique expertise, the team is a natural complement to the other teams in Only’s community. Narrative Labs also excels in communicating on issues that are extremely important to Only, such as healthy living, social impact and sustainability. Last year, Narrative Labs worked with DartDesign, one of Only’s teams. That partnership left me wanting more, so I’m confident that there are great opportunities for collaborations with our other teams too.’

Sam Lawley, Managing Director at Narrative Labs: ‘I’m delighted that we’re joining Only. The network has many teams with disciplines that complement our own. As a result, we’ll be able to serve our clients even better and increase our positive impact. I’m deeply grateful for the growth our team has experienced in recent years, and I’m excited about what the future will bring us.’

Will Hodges, Managing Director at Narrative Labs: ‘Becoming part of Only’s “orchestra”, as they fittingly describe it, is an exciting new step for the Narrative Labs team. We’re looking forward to extending the reach of our services, both here in the Netherlands and abroad, and collaborating more closely with the other teams.’

Financial details are not being disclosed.

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Over Only
Only is a community of strategists, designers, developers, creatives, and media and content specialists driven by the power of connection. In an era of major transitions, connection and attention to the human perspective are vital. Achieving this is at the core of Only’s mission! Human skills and a deep understanding of what drives people are crucial for managing change, both big and small. With this shared conviction, we help our clients to grow the good.