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Meet the
team
Ed joined Narrative Labs in 2024 after an eight-year career in the UK civil service. He works on ESG and sustainability reporting, with a particular focus on supporting clients to implement the Corporate Sustainability Reporting Directive (CSRD). Outside of work, he enjoys running, reading, and watching sports.
Before moving to the Netherlands to join Narrative Labs, Amy worked as a freelance writer and editor in London, where she crafted engaging content for higher education institutions and news sites as well as B2B software-as-a-service brands. In addition to reading and writing for work, she is an avid reader and reviews books online in her spare time. She is even working on her own novel-in-progress, which won the Goldfinch Novel Award in 2024.
Eleanor loves to help others put their stories into words and share them with the world, which is the ‘red thread’ running through her career so far – initially as a journalist in London, then as head of a publications team in Amsterdam, and now as Senior Content Manager at Narrative Labs. She is an enthusiastic reader and an amateur artist.
With experience as a business developer in France and as an academic in the Netherlands, Joseph loves stories that help people understand each other’s ideas and experiences. When it comes to sharing knowledge, he sees something special in looking for a phrase that gets an idea across – something he also enjoys finding outside the office, in films and history books.
With a passion for storytelling, Niall enjoys helping clients convey their narratives by crafting engaging and thoughtful content strategies. He is passionate about politics and the environment, so loves to assist clients with their sustainability positioning and communications. Away from the office he is a keen sports fan and an amateur writer of short stories.
After working at a strategic communications consultancy in London, Dhwani decided she wanted to get away from the city’s chaos. She enjoys simplifying niche topics into crisp and compelling messages so that companies can connect effectively with a wide range of audiences. Outside of work, she can be found perfecting her cooking skills and taking a nap whenever possible.
Steph brings a range of experience from across communications and publishing, having developed strategic and purpose-driven content for a variety of channels and audiences. This passion for storytelling extends into her spare time, when she can usually be found in the cinema or with a book in hand.
Al kicked off his writing career in a small factory office in deepest, darkest China and has since enjoyed over a decade’s in-house, in-agency and freelance experience. Previously based in Shenzhen and Manchester, he now lives and works in The Hague, working away on a range of ESG reports and sustainability communications projects.
Emma is a seasoned, multilingual, communications adviser, a content creator and former international journalist. She focuses on developing clear narratives that inform and resonate with their intended audiences. After hours, Emma hones her jazz piano and sax techniques and indulges in various creative projects.
In a period of rapid expansion, global market maker IMC identified the need to preserve and build on its unique culture. The company sought a swift, effective comms partner to design and execute a targeted strategy that would resonate with its traders, developers and engineers on three continents.
Our bespoke comms strategy sought to foster a global community with one common culture. We created a suite of training resources around IMC’s purpose, vision and values and optimised existing channels to deliver inspiring stories about the company’s strategic projects, talented people and positive impact.
A steady drumbeat of global cross-channel comms ensures IMC colleagues feel connected, inspired and empowered by what’s going on across the business, while key stakeholders are equipped with a streamlined process for creating on-brand content that integrates global messages around IMC’s culture and values.
A global leader in the Microsoft ecosystem, Avanade wanted to raise the industry profiles of four senior colleagues, positioning them more prominently as thought leaders within the dynamic yet saturated technology sector. Avanade approached Narrative Labs to help bring this vision to life.
We proposed a dual approach, first interviewing the thought leaders remotely and writing blogs for their personal LinkedIn pages, before a day’s filming at Avanade’s Brussels office. We created four succinct, attention-grabbing videos exploring the interviewees’ perspectives on key industry trends.
Combining our expertise in leadership positioning and written and visual content with Avanade’s expertise in the fast-moving IT landscape, we developed a multi-channel thought leadership campaign across different digital platforms, thereby broadening its reach to more potential partners and clients.
In today’s world, it’s not enough to lead on sustainability – you need to bring others along too. With this in mind, Trivium Packaging wanted to engage a wide range of stakeholders on the urgent need
Enter Narrative Labs! Working closely with the Trivium sustainability team, we helped to consolidate the input from across the organisation into a cohesive narrative that formed the 2021 and 2022 sustainability reports, as well as creating several whitepapers that showcased the company’s sustainability efforts and ambitions.
Today, suppliers, customers, and industry peers can fully appreciate Trivium Packaging’s unwavering commitment to play its part in tackling climate change by integrating sustainability as a core element of all products and operations. And coming soon: fully integrated reporting!
Today’s CEOs and senior executives speak for their companies and colleagues as well as themselves. Since her time at DSM Resins & Functional Materials, Helen Mets has striven to connect, engage and inspire with critical stakeholders on topics including sustainability, DE&I, and innovation.
By working closely with Helen, and by conducting dedicated deep dive interviews, Narrative Labs has gained a strong understanding of Helen Mets’s background, personality and preferred tone of voice, as well as helping to curate key messages for her to apply in different contexts and channels.
Over the years, Helen has proved to be an excellent and authentic communicator towards internal and external audiences. Whether on LinkedIn, at industry events or internal townhalls, Helen never fails to connect and inspire – elevating her message, as well as that of her organization and its people.
Carolien has dedicated her career to unlocking employees’ full potential across a range of corporates and start-ups. At Narrative Labs, she is the driving force behind HR management, wielding the power of good coffee and engaging conversation. An outdoor sports fanatic, she’s also gearing up to complete a triathlon.
As two iconic companies, DSM and Firmenich, prepared for a historic merger, one of the company’s business units, Health, Nutrition & Care (HNC), needed support with developing an internal communications strategy that would engage and inspire employees around the vision and values of dsm-firmenich.
Liaising with internal stakeholders, we crafted a communications plan that provided clarity and assurance to HNC employees about upcoming changes, executive communications positioning the merger as a crucial forward step for HNC, plus a foundational narrative that set the tone for the new chapter.
HNC enjoyed a smooth start to life as part of dsm-firmenich, with a special edition newsletter on the merger having unprecedented levels of engagement. Narrative Labs is continuing to support HNC through cross-channel communications that keep employees informed and inspired about what’s to come.
Mark has been delivering English content for clients in the private and public sectors for over 20 years. He specialises in annual reports and is the primary contact at Narrative Labs for clients who require liaison with a Dutch speaker. He spends his free time behind bicycle bars.
Whether he’s crafting eye-catching copy or shaping multi-channel comms strategies, Tom is always focused on making brand stories accessible, inspirational, and impactful. Writing mostly about the power of sustainable innovation, he combines clear, direct language with subtle wordplay for maximum readability and engagement. He’s also a keen amateur pianist!
With years of experience at creative agencies in Paris and London, Samuel brings a brand-centric perspective to corporate communications. He works with a range of multinational clients in the media, manufacturing, logistics and healthcare sectors. In his spare time, he is also an enthusiastic Lindy Hopper.
Since joining the team in 2020, Sophie has worked on a range of internal and external communications projects, including annual and sustainability reporting, thought leadership campaigns and website (re)launches. She even helped create a 100-page history book for one client – but her greatest achievement is her legendary chocolate brownie recipe.
With a passion for tackling complex topics, Izzy works with clients in fields ranging from materials science to nutrition. She particularly enjoys developing foundational narratives and supporting clients with their internal communications. When she’s not wrestling with word choices, Izzy can be found hunting down second-hand bargains at the kringloopwinkel.
As Creative Director, Mark is the design engine of our agency. Across graphic design, photography and video, he is adept at turning creative concepts into compelling visual content for clients across a wide range of industries. Outside of work, Mark loves story-driven games and science fiction.
Will co-founded Narrative Labs, drawing on his experience of working with leading communications and thought leadership agencies in the UK. He has a particular interest in integrated and ESG reporting and wider sustainability communications. Fun fact: Will grew up in Italy and makes excellent bruschetta al pomodoro.
One year after Mativ was formed from the merger of Neenah and SWM International, the company announced the divestment of its Engineered Papers (EP) business unit. The EP leadership team needed support in communicating the value of this second change to both employees and external stakeholders.
By creating a foundational narrative that set the tone for communications, we were able to deliver a comprehensive package that clearly expressed the benefits to each stakeholder group in a way that resonated with them – with value and EP’s great future potential as a red thread throughout.
Employees within EP were optimistic about the divestment, and the announcement of the proposed deal went smoothly – with both internal and external stakeholders looking forward to a bright future for both Mativ and EP.
In the months leading up to the $4 bn merger of DSM Engineering Materials and LANXESS High Performance Materials, the internal communications team needed versatile support to develop and execute a cohesive strategy that would inspire and inform all stakeholders, both internally and externally.
During this seven-month project, we helped to shape and implement the communications strategy as part of the merger team. From leadership communications and external statements to employee resources and engaging video content, we told the inspiring story of the new joint venture across all channels.
Engagement remained high throughout the lead-up to Envalior’s debut, and employees joined in projects with real enthusiasm. Narrative Labs is helping to keep up this positive momentum by continuing to implement consistent internal communications and a forward-looking communications strategy.
With a now-distant background in journalism, Sam has spent over a decade in corporate communications. He particularly enjoys wrestling with complex topics and writing executive speeches and core message documents. Away from the office, Sam spends most of his time making pottery in his ceramics studio.
